The musings of a Vilma.

Hi, my name is Vilma. I'm a graduate student in the Master of Advertising program at the University of Florida, a musician in the bands Sweet City Action and Oh Fortuna, an orchestral violinist, and I book shows in my spare time to raise money for good causes.
Tue Nov 17

As part of the Toshiba “leading innovation” campaign, Grey London’s stunt set the record for “the world’s highest commercial” by filming a chair’s ascent to the edge of space above the Nevada Black Rock desert. I’ve seen several publicity stunts that do nothing for brand image, but I really think this one brilliantly aligns with Toshiba’s brand positioning and image. After all, the memorable commercial is produced by the cutting-edge, daring and cool product itself.

More literally, we can say it also showcases its picture quality, as well as durability at extreme pressures in which a chair explodes yet their cameras continue to film. Not to mention, haven’t they made me into an inadvertent brand advocate by inspiring me to write this blog? Very cool.

X-posted from thevilmajar.com

Sat Aug 8
Here are the characters I’ve made so far for my claymation! The duck is Walter, the turtle is Sam, and the snail hasn’t spoken his name yet.

Here are the characters I’ve made so far for my claymation! The duck is Walter, the turtle is Sam, and the snail hasn’t spoken his name yet.

Tue Jan 20
Mon Jan 19
Fri Dec 19
I made a gingerbread house last night!

I made a gingerbread house last night!

Sat Dec 13
Tue Dec 9

The idea came up at the time when I was completely bereft of ideas. I’d been working on my own music for a while and was quite lost, actually. And I really appreciated someone coming along and saying, ‘Here’s a specific problem — solve it.’

The thing from the agency said, ‘We want a piece of music that is inspiring, universal, blah-blah, da-da-da, optimistic, futuristic, sentimental, emotional,’ this whole list of adjectives, and then, at the bottom, it said: ‘and it must be 3¼ seconds long.’

I thought this was so funny, and an amazing thought, to actually try to make a little piece of music. It’s like making a tiny little jewel.

In fact, I made eighty-four pieces. I got completely into this world of tiny, tiny, little pieces of music. I was so sensitive to microseconds, at the end of this, that it really broke a logjam in my own work. Then, when I’d finished that and I went back to working with pieces that were, like, three minutes long, it seemed like oceans of time.

Brian Eno on his creative process when composing the Microsoft sound for Windows 95. (via erin
Tue Oct 21
Wed Oct 15
Sweet City Action is playing with Kung Fu Girls on Tuesday, October 21st at 1982 Bar. 

Sweet City Action is playing with Kung Fu Girls on Tuesday, October 21st at 1982 Bar. 

Hope to see you there!

Hope to see you there!